The company said it had announced its Sage CRM Solutions 2010 plans to guide development of its portfolio of CRM products, ACT!, SageCRM and Sage Sales Logix.

Sales will sell its CRM solutions as in-house installed software or as SaaS offerings, giving it solutions to combat competition from a growing number of competitors like Salesforce.com and NetSuite.

“Our customers have the potential to grow and enhance their businesses through the insights that our CRM solutions can offer them and the implementation of this strategy will help them achieve that potential,” Sage CRM Solutions executive vice-president and global general manager Joe Bergera said in a statement.

“Customers tell us their requirements have moved beyond the on-premise versus hosted debate. They want a pragmatic approach that delivers a fully functional 'anywhere user experience' supported by a connected front-office and back-office environment, and interoperability between our market leading contact management products and CRM suites,” he said.

IDC vice-president for enterprise applications and CRM software Mary Wardley said the Sage product outline would give buyers a better ability to custom-fit CRM within their organisations.

The company said its product roadmap would include integration of CRM systems enterprise resources planning software from both Sage and other vendors, as well the incorporation of data and methods from Web 2.0 sources.