ONE of the world’s largest consumer electronics retailers Radio Shack is seeking to get a better idea of what its customers want, installing aseries of enterprise data warehousing solutions from NCR unit Teradata.

The company combined its new data warehouse systems with business analytics software from Hyperion, while Teradata has also provided the company with professional services covering installation and on-going maintenance and consulting.

Radio Shack said last week the first implementation phase had been completed in just nine weeks in the fourth quarter last year.

“We are deploying Teradata and Hyperion technologies to enable RadioShack to quickly access and respond to changing demands in the marketplace,” RadioShack senior vice-president for information technologies Cara Kinzey said.

“Providing detailed information to our business partners will allow RadioShack to more effectively compete in the very aggressive consumer electronics business.”

The platform for the new system is Teradata's 5450 server, which features a boost of 18 per cent in the price/performance ratio over previous models and more powerful utilisation of Teradata's market-leading analytical software.

Teradata Americas sales vice-president Rocky Blanton said RadioShack had been attracted to the combined solution with Hyperion because the companies demonstrated they could deliver improved visibility, reduced business risk and better decision-making across the enterprise.”