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Efficiently managing and recording interactions with customers and business partners has become one of the great challenges facing businesses today. The better a business can manage these relationships, the better the chance that the business can become more efficient and successful.
Customer Relationship Management (CRM) helps businesses be more competitive by giving managers better visibility of customer contact, deliverables and account status. Applying a CRM strategy across an organisation – including its integration into accounting systems and communication networks – can improve customer satisfaction and reduce costs.
Are you on top of all your customers and prospects?
CeBIT Australia 2008’s CRM exhibition features the market leading providers of contact management applications designed to help your team achieve total visibility of your sales process and marketing activities, receivables and deliverables.
CeBIT Australia is the largest and most important business event on the ICT calendar, bringing together more than 700 exhibitors and 33,000 business visitors over three days at the Sydney Exhibition and Convention Centre, Darling Harbour.
Find out how a customised CRM solution can empower your sales force and help it better take advantage of critical customer information, anticipate problems, and respond to opportunities. Integrated CRM systems help companies to focus more on customers, and less on paperwork, providing marketing with the tools to deliver timely, targeted messages.
And find out how the integration of your CRM with your accounting and stock control applications as well as your mobile and on-line communications systems.
Who should attend?
- Technology Professionals: CIO, CTO, COO
- Business leaders & decision makers: CEO, CFO, CMO, MD, GM
- Resellers and Distributors
- Sales & Marketing Executives
- Business Development and customer service managers
What you will learn
- How to increase sales productivity
- How to maximize customer service and satisfaction
- How to improve marketing effectiveness
- How to create a targeted campaign on past purchases, geographical location and industry
- How to integrate with your legacy applications and communications
What you will see
- Web based and desktop applications
- Mobile applications
- Customer contact management
- Sales tools
- Marketing tools
- Time management tools
- Managing Payments
- Contract and agreement management
- Customer service tools
- Reporting
- Unified communications
Who will you see?
On-line visitor registration for the CRM Expo and the 34 other exhibitions and conferences at CeBIT Australia opens on 2 January 2008.
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